Coca-Cola Essay

Coke has been the virtuosoer in the soft subscribe diligence for decades. Coke has a strong customer loyalty base, while pull ining to naked as a jaybird customers through effective trade. In recent years, the soft racket industry has changed with consumers becoming to a greater extent health conscious. With the consumer market ever-changing, soft drink sales have dropped and the demand for healthy drinks ar in demand. To be able to make up the difference of the drop in sales, Coca-Cola undeniable to come up with some innovative new crops and marketing strategies that would appeal to a new market of the drinkable industry.In the last decade, PepsiCo. has gained supplement on Coca-Cola, because Pepsi made beverages that appealed to the changing consumer market. In two thousand-four, Pepsi owned 52 point three percent of the market in China after Coke decl atomic number 18d a plant there (SinoCast, 2004). Coca-Cola has faced struggles in the ago decade due to the lack o f effective marketing and new product development. The individuals that were making the decisions for Coca-Cola were foc employ on their best seller Coke and feed Coke, and discovered that two products were not enough to keep the corporation running.When using the PESTEL analysis, the first key component is to do an environmental scan (Finch, 2012). PESTEL is an acronym cognize as the half a dozen environmental factors which atomic number 18 the framework (Finch, 2012). The six environmental factors are political, economic, social, technological, environmental, and legal (Finch, 2012). The PESTEL analysis is based upon understanding forces and trends and can preserve to any given industry (Finch, 2012). Coca-Cola did not do any environmental scan, and solely relied upon the traditional beverages and marketing that Coca-Cola had always apply. oke 2. PepsiCo not only began to hand out health conscious beverages, such as juices, teas, coffees, and water they also began distribut ing morsel forages. PepsiCo has even implemented a relationship with schools which incorporates responsible advertising practices, wish well offering healthy foods and beverages. PepsiCo also became a member of the International nutrition & Beverage Alliance, which has to be met by certain standards in food and beverage distribution.The proper execution of the PESTEL analysis is a shaft that would give PepsiCo an receipts as it delves in market penetration, market development, and product development. The PESTEL analysis would keep up market trends, and internal and external factors, which would let in the organization to do more(prenominal) specific research and create the ability to make adjustments in entrap to reflect a gain in the industry. The PESTEL analysis is the answer as to how PepsiCo had the ability to act on a changing market and richly benefit from the changing market.A decade ago Coca-Cola began its struggle in the beverage industry, when reality hit Coca- Cola made adjustments, offered new products and adapted to the market. quintette years from now, Coca-Cola has to remain competitive by changing with the market, and producing products that appeal to the incumbent consumer interest. Not only will Coca-Cola have to be creative with products, marketing is also another challenge.Marketing has changed with technological advances, today marketing is more than a television commercial, or a billboard there are now conglomerate channels and strategies in hich to delve and appeal to consumers. Coca-Cola is know for sticking to traditional marketing and product, which has eventually put them behind their competitor. engineering science is utilized in many different forms and will overcompensate to ontogenesis as technology is an ever changing industry. Technology is a tool that should be utilized it can be cost effective and reach a new market segment. The weakness of the beverage industry is that consumers continue to become more heal th conscious, even down to the ingredients that make the food or beverage they are consuming.There have been studies done that lead researchers to believe that aspartame causes cancer. There are studies that lead researchers to believe that Splenda in long and prolonged quantities can also lead to cancer. These ingredients are commonly used in different types of beverages that are distributed by various companies. With the recent studies of various ingredients, the government controls food and beverage production which also means that everything has to be made public knowledge (on a label).The strengths are that of which Coca-Cola has the ability to produce beverages that appeal to the health conscious consumer. The investment into new products will allow Coca-Cola to remain competitive and appeal to new consumers as well. Along with new beverages, Coca-Cola should also explore new avenues in to growing markets and invest in them. With the financial power that Coca-Cola the investm ent to tap into new frontiers.There are many opportunities for growth given that marketing and product development are the focus of the future of the company. oke 4. The future of Coca-Cola relies upon the decision to continually evaluate the six major factors into success and future success of any business. Frequent environmental scanning is necessary to execute the analysis of how and what changes need to be made. With the uniform adjustments to product development and marketing strategies in place to accompany the changing times, it enables the best utilizations of products and marketing.