Bathroom Fittings and Fixtures Industry in India Essay Example for Free

Bathroom Fittings and Fixtures Industry in India EssayBathroom Fittings and Fixtures Industry Industry overview The throne fittings industry which was non given much importance till a few years guts in India has suddenly picked up. This has mainly happened repayable to the rising income of the people, rapid urbanization, and increase in the class advised middle class. The Bathroom fittings industry in India is among the most booming industries in the country. Every year companies ar coming up with new products or refurbishing old products with new designs and features. Due to the rapid branch of the countrys creation the need for houses is continuously increasing.Both the Government and private sector real estate companies atomic number 18 drop huge amounts of money in this sector. The nip and tuck in the demand for good housing facilities is giving rise to the demand of quality gutter accessories market in India. Countries like India and China are ranked among the major bathroom fittings market authoritatively mostly because of their sizable populations. Industry Structure India is home to numerous net bathroom fittings brands. The Industry is both(prenominal) organized and unorganized. The Bathroom fitting industry in India consists of a physical body of small, medium and large assemblyrs.The small companies are mostly the local players that cater to a small department of the society. Whereas the popular bathroom fitting companies are mostly the top foreign and domestic players that fetch managed to realise a reputation in the Bathroom accessories market. Key Drivers of the Industry Industry works on the dogma of demand and supply. Every industry is drive by the market forces and the market forces are affected by various forces. Key drivers infact generated demand for the industry. Bathroom fitting industry is no riddance to this rule.This industry is too like other industries are driven by various market forces which are as follo ws Rising Income of the people and hence their purchasing power parity (PPP) The rapid urbanization due to which the demand for bathroom fittings is growing More and more investment in the construction sector both by domestic players and the foreign MNCs. Growing awareness among the people regarding bathroom architecture and fittings. Advertisement peculiarly in developing nations is key factor in creating product awareness and hence the demand. marketplace OverviewIndian Sanitary Ware Industry bullish India, today, is all set to become the biggest manufacturing hub for international healthy wares brand. The bathroom fittings market in the country is growing at a rate of 13. 3% per annum Indias current sanitary ware market size is almost 500 crores and is growing at an annual growth rate of 3-4 percent in the industry. Going forward, India will call for a huge market for sanitary ware products and of course the export market will also grow simultaneously. Further, governments s tand out to improve sanitation and hygiene and increasing urbanization has given a big push to the Indian sanitary ware industry.The companies are applying accurate standards and using top machinery and stringent quality measures with in style(p) designs to manufacture finest quality machines India, today, is all set to become the biggest manufacturing hub for international sanitary wares brand. For the starters, Indian sanitary wares are relatively cheaper as opposed to our western counterparts, courtesy availability of ample raw materials and low cost perseverance in comparison to other countries. This in fact has given Indian sanitary ware products an exhibit over the competitors from the nearby countries and naturally the exports of sanitary wares from India is scaling up.Certainly, Industrys growth is directly associate to the development in real estate. Today, housings demands are on rise. And interestingly people have started taking interest in top sanitary wares. The in creased demand for sanitary ware is not just emanating from the new projects but there is a huge market for replacement products also. The remarkable growth by the industry has inspired industry majors to enhance their manufacturing system and even apply latest technology to give customers value for their money.Moreover, Indian companies are taking a step further to ray people about the advantages of premium sanitary wares. With 15 to 17 percent growth per year, Indian manufacturers have strengthened their dealer network all across the country. Demand for Made-in-India Sanitary Wares in the International Markets Market Share Key Players 1. Hindware In 1960 Mr. Rajendra K. Somany established Hindustan Twyfords, in collaboration with Twyfords Ltd. of UK. With a bent towards innovation pair with the intention to introduce vitreous china ceramics in India, he identified the sanitaryware market as the part of interest.