Case study Assignment Example | Topics and Well Written Essays - 250 words - 16

Case study - Assignment ExampleIn nutshell, Burger faggots quirky advertising has enabled it shed its old boring image, stand out and position itself as a joint for fun loving people. The company has witnessed an increase in revenue, thanks to the advertising campaigns that had the potency to impress customers.The purpose of advertising may be information dissemination, persuasion or brand building. Advertising is give tongue to to be effective if it achieves the stated objectives. Burger King has been able to attract the 18- to 34-year-old males even though it has alienated others. In essence, the company has not contravened any legal requirement and has used legitimate advertising to reach the sought after demographic profile.Ethics refer to an individuals moral judgment about right and wrong. They expire from the norms and beliefs prevalent in the society. Ethics is a subjective term. The opinion on whether a particular attain or decision is ethical or unethical may vary fro m person to person.Burger Kings advertising strategy may be regarded as unethical in parts. In some campaigns, Burger Kings advertising agency Crispin Porter + Bogusky used visuals that were demeaning to women. Critics alleged that fast food retailer was relying on sex to promote its products. Some pictures posted on the companys website with the caption Groupies applaud the Coq were also inappropriate for children viewing.The fast-food giants Whopper Virgins campaign wherein three separate people groups underwent covert taste tests was racially demeaning and thus unethical. These advertisements depicted people from regions of Iceland, Thailand, and Transylvania and were stated to have no image of any of the leading fast food giants.In 2005, Burger King adopted the faux metal skirt called Coq Roq to promote its new Chicken Fries. The companys Coq Roq Web site featured a word-painting gallery of young women. These pictures along with the